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With 60% of TV watchers who are multitaskers, social medias seem to become huge leverages for TV channels and producers. To recruit, loyalize or simply create some added value to TV show, Twitter and Facebook are taking more and more place into the producers and TV Channels strategies.
But what does it mean exactly ?
Coca-Cola remade its famous “Under The Cap” operation in a 2nd Screen version with the operation : “Chok App” in Hong Kong. this is typicaly the kind of operation we propose currently to our clients/advertisers to gamify they TV adverstising strategies. With such kind of marketing concept we leverage an innovation to change consumer’s relationship with TV advertising and make it funnier and for sure more engaging!
Here is a little video dealing with MultiScreen and using some of the data already published in one of the latest article posted on that website. Enjoy it !
In the latest monthes several applications and services dealing with 2nd Screen appeared on the market. Here is a list of several sample of those applications we consider as interesting enough to be noticed. They will surely change our uses and habits in front of the TV.
The aim of Plinkers is to offer to many other app developers the opportuntiy to propose such kind of services easily !
Here is a quick overview of the 2nd Screen Market!
Tablets, Smartphones, Televisions, consumer insights, new habits & emerging uses, Social TV, EPG, Advertising are the questions exposed in that first general and basic document.
We hope you’ll enjoy it !