Plinkers - The product linking company (Plinking) » Statistiques

Quick Keynote while LeMobile 2012

admin — Fri, 09 Mar 2012 08:21:45 +0000

As i promised while my short keynote in introduction to the round table conférence animated by Pascal Lechevallier at LeMobile 2012, here is my set of slides.

Rapide Keynote d’introduction à la table ronde sur la TV connectée pendant Le Mobile 2012

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To download the slides of the Keynote in PDF format, click here !

Infographics about the changes in the TV Landscape

admin — Thu, 08 Mar 2012 10:09:22 +0000

Television is changing and it’s very exciting ! Here is a very nice infographic made by G+ and containing noticable figures About video platforms consumption, Social TV and many other intersting uses…

Second Screen Marketing : 1st Feed Back

admin — Wed, 29 Feb 2012 19:19:05 +0000

Plinkers is specialised on 2sd screen marketing and more specificaly VideoSync Marketing also named “dualscreen”. We follow and analyse the maximum of second screen marketing operations in order to learn about all emerging use cases on the market.

Recently the 2012 Super Bowl night made 2sd screen advertising “mainstream” thanks to opérations from Into_now, Shazam or Miso but other very intersting operations looking like project Plinkers is currently working on retained our attention. That’s why we listed Coca Cola Chok App or Viggle Loyalty Program take also part of that document.

So here are the feedback on several operation that we judged as interesting…

Plinkers Second Screen Marketing Operations Feedback

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Download this document about Second Screen Marketing in a PDF format

How Social Media Influence our TV choices / consumption

admin — Wed, 29 Feb 2012 09:42:15 +0000

With 60% of TV watchers who are multitaskers, social medias seem to become huge leverages for TV channels and producers. To recruit, loyalize or simply create some added value to TV show, Twitter and Facebook are taking more and more place into the producers and TV Channels strategies.

But what does it mean exactly ?

Does people watch more live TV shows because they want to be able to posts on twitter ?

Does people choose a TV show because of its Social Media Activity ?

What is the real multitasker behaviour on the social networks ?

Here is the latest study from TV Guide in US (feb 2012). It delivers to us some kind of new answers and highlights…

Open publication – Free publishing – More social tv

Summary about “MultiScreen” in 2012

admin — Mon, 27 Feb 2012 13:34:26 +0000

Here is a little video dealing with MultiScreen and using some of the data already published in one of the latest article posted on that website. Enjoy it !

2nd Screen : Overview of the market

admin — Tue, 06 Dec 2011 12:50:45 +0000

Plinkers is natively specialised in video metadata marketing oriented. Consequently, 2nd Screen was the obvious direction for us!. We have been analysing and understanding the marketing for almost a year to define the best position matching with our team, wills and size !

We will make several big announcements in the next months dealing with our position on the 2nd Screen market in France. Looking forward to announce them, we are glad to share with you several slides synthesizing the main questions about 2nd Screen market and of course the main figures we have collected while doing our strategic foresight !

This document is of course a first step still general and basic but some other documents will come up soon and will be surely more precise. However this 1st presentation makes a general overview of the “exploding” 2nd Screen market and its challenges…

We hope you’ll enjoy it!

Présentation 2sd screen_public

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Download this presentation here : Plinkers-Overview-2sdScreen

Presentation : “Introduction Keynote for the CrossVideoDays”

admin — Fri, 17 Jun 2011 08:05:36 +0000

As planned while this keynote for the Cross Video Days, here is the presentation i have done. It deals with Connected TV, Online Video Market worldwide and more specificaly about the french market. It also speaks about the impact of online video market mutations on the value chain for the producers and distributors.

Prez cross-video-days-english

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and here is the same “Prez-Cross-Video-Days-English in pdf”

Présentation “Keynote d’ouverture des Cross Video Days”

admin — Wed, 15 Jun 2011 13:28:02 +0000

Comme convenu lors du Keynote d’ouverture des Cross Video Days. Voici le support de cette présentation qui traite de la TV connectée et des bouleversements qu’elle entraine sur l’ensemble de la chaine de valeur et des nouveaux business models émergents.

Prez cross-video-days-stage

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et ici Prez-Cross-Video-Days au format PDF pour les gourmands !

AFMM conference : Issues and perspectives of the Connected TV

admin — Wed, 09 Mar 2011 17:48:58 +0000

Here is the french slide deck of the presentation done by Romain DROSNE during the conference at the French Mobile Marketing Association.
The goal of that presentation was to summarize the general notions and changes related to the emergence of the connected TV market before the other speakers invited Xavier Perret (VP services partnership at Orange), Eric Cremer (Senior VP Media Development at Dailymotion) and Mathieu Parisot (online marketing manager at Philips)

Présentation la Télévision Connectée

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CI joint la version Présentation sur la Television connectee

42% des 18/24 ans aux UK veulent savoir quels sont les produits dans leur vidéos préférées

admin — Wed, 15 Sep 2010 16:31:53 +0000

L’étude est parue le 27 aout 2010. Elle a été effectuée par YouGov et commandée par l’agence de relation public “Social Media”. Elle s’appuie sur un panel de plus de 2000 Anglais de 18 à 55 ans et mets en évidence différents usages intéressants.

Elle aborde notamment la question du “multi-tasking” puisqu’elle révèle que 76% des 18/24 ans surfe en regardant la TV (soit 58% de 18-55 ans). C’est ainsi qu’ils déclarent, voter et télécharger des informations sur le programme qu’ils regardent. Ils commentent et regardent également les réactions à propos du show en question via leur messagerie instantanée ou des plateformes sociales telles que Twitter ou Facebook. Il est a noté d’ailleurs que 40% des femmes déclarent aimer actualiser leur profil pendant qu’elles regardent la TV contre 29% pour les hommes.

Ces statistiques viennent confirmer un certain nombre d’informations que nous avions déjà pu constater sur d’autres études ou tout simplement de façon intuitive autour de nous. En revanche,une information mise à jour par l’étude YouGov est encore plus essentielle nous. En effet, l’étude a également découvert que 42% des 18/25 ans aux UK souhaiterait pouvoir obtenir des informations concernant les produits qu’ils peuvent voir au sein de leurs programmes préférés ( Vêtements, Accessoires, Déco, Musiques…)

C’est évidemment un chiffre à la fois particulièrement nouveau mais également très positif et encourageant pour le développement du “product linking” et donc de Plinkers. L’approche Multi-Tasking nous amène également à réfléchir de façon plus poussée sur la question de la complémentarité des interfaces utilisateurs. Nous avons donc lancé différents projets en R&D afin d’utiliser l’enrichissement que nous faisons des vidéos qui nous sont confiées mais cette fois à travers de nouveaux “devices”…

Source : http://bit.ly/awaJDq