Today's selection...
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Here is a quick overview of the 2nd Screen Market!
Tablets, Smartphones, Televisions, consumer insights, new habits & emerging uses, Social TV, EPG, Advertising are the questions exposed in that first general and basic document.
We hope you’ll enjoy it !
Following to their first prospective studies about mentionning the social networks brands in the TV & Radio programs, the commision prospective thoughts about TV Environment made a study about « Social TV », its scope and its impact on the TV channels economy.
4 years ago, Plinkers launched what we called “Product Linking”. Now YouTube seems to be stepping forward again in that direction with a new version of its in-video links for the operation “Juicy Couture”. So we share here a part of our conclusion and experience.
As rumors seem to describe the new Apple TV, Samsung has announced while the CES this year their new navigation process. It integrates a new range of tools including motion control (like Kinect), voice control, (like Siri) and face recognition !
The real question about that is : “After the Wahou effect, do you think it’s gadget or really useful ?” Futur will tell us !
(Français) La TV change et c’est passionnant… voici quelques chiffres compilés par G+ sur la vidéo en ligne, la social TV et d’autres usages à noter …
Plinkers is specialised on 2sd screen marketing and more specificaly VideoSync Marketing also named “dualscreen”. We follow and analyse the maximum of second screen marketing operations in order to learn about all emerging use cases on the market.
Recently the 2012 Super Bowl night made 2sd screen advertising “mainstream” thanks to opérations from Into_now, Shazam or Miso but other very intersting operations looking like project Plinkers is currently working on retained our attention. That’s why we listed Coca Cola Chok App or Viggle Loyalty Program take also part of that document.
So here are the feedback on several operation that we judged as interesting…