Technology is changing entertainment for better and for worse, according to TV Guide’s general manager and executive vice president, Christy Tanner, who spoke at the Mashable Media Summit.
Ci-joint le support de notre keynote d’ouverture pour les CrossVideoDays qui traite de la TV connectée et des bouleversements qu’elle entraine sur la chaine de valeur.
Ci joint la vidéo du discours prononcé par Frédéric Mitterrand au sujet de la TV Connectée lors du colloque organisé par le CSA le 28 avril 2011.
As you surely know M. Zuckerberg recently announced the launch of Facebook Deals. This recent announce suprisingly received a quite low echo in the blogosphere and newspapers. From our side, we do think this is a major one as it is the first step in the huge and expected monetization strategy of Facebook. As a consequence, we do think a major change of consideration will operate, getting us from an era of everything deals with “Social Marketing” to a new era of what we call “opportunity marketing”
Ikea recently launched its campain “kitchen party advert” on YouTube. Considering the User Experience too much restrictive due to YouTube constraints, we decided to re-do our “Plinkers’ version” of that brillant Ad. So let’s check them out and compare.