Today's selection...

2nd Screen : Overview of the market

Here is a quick overview of the 2nd Screen Market! Tablets, Smartphones, Televisions, consumer insights, new habits & emerging uses, Social TV, EPG, Advertising are...

Published in: Business Model et monétisation, Etude, Evolution de la TV, Publicité sur internet, Statistiques

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2012 February 27 Mon

Chok App : Coca Cola remake “Under The Cap” operation on a 2nd Screen mode

Coca-Cola remade its famous “Under The Cap” operation in a 2nd Screen version with the operation : “Chok App” in Hong Kong. this is typicaly the kind of operation we propose currently to our clients/advertisers to gamify they TV adverstising strategies. With such kind of marketing concept we leverage an innovation to change consumer’s relationship with TV advertising and make it funnier and for sure more engaging!

Published in: Business Model et monétisation, Innovations &Technologies, Premices du Plinking, Publicité sur internet

2012 February 27 Mon

Summary about “MultiScreen” in 2012

Here is a little video dealing with MultiScreen and using some of the data already published in one of the latest article posted on that website. Enjoy it !

Published in: Evolution de la TV, Statistiques

2012 February 21 Tue

Romain DROSNE interview for Petit Web

Here is the interview of Romain DROSNE done by Genevieve Petit.

The interview deals with Plinkers and its missions. Romain speaks about the way Plinkers evolve with the notion of multitasking. He provides a slide deck about the Second Screen market and finish with a summary of the current activities of Plinkers and its VideoSync Marketing projects.

Published in: Press

2012 January 8 Sun

Interview of Romain DROSNE in www.la-television-connectee.fr

Here is the interview made by Laurent Amar, in january 2012 of Romain DROSNE, founder and CEO of Plinkers

He speaks about Plinkers’ genesis and his passion for 2nd Screen. He also talk about Multi-Tasking and VideoSynchronized marketing solutions. He ends with his point of view about the future of Connected TV ecosystem

Published in: Press

2012 January 7 Sat

Several prospective videos about the “DualScreen”

In the latest monthes several applications and services dealing with 2nd Screen appeared on the market. Here is a list of several sample of those applications we consider as interesting enough to be noticed. They will surely change our uses and habits in front of the TV.

The aim of Plinkers is to offer to many other app developers the opportuntiy to propose such kind of services easily !

Published in: Evolution de la TV, Innovations &Technologies