Chok App : Coca Cola remake “Under The Cap” operation on a 2nd Screen mode
Coca-Cola remade its famous “Under The Cap” operation in a 2nd Screen version with the operation : “Chok App” in Hong Kong. this is typicaly the kind of operation we propose currently to our clients/advertisers to gamify they TV adverstising strategies. With such kind of marketing concept we leverage an innovation to change consumer’s relationship with TV advertising and make it funnier and for sure more engaging!
