Coca-Cola remade its famous “Under The Cap” operation in a 2nd Screen version with the operation : “Chok App” in Hong Kong. this is typicaly the kind of operation we propose currently to our clients/advertisers to gamify they TV adverstising strategies. With such kind of marketing concept we leverage an innovation to change consumer’s relationship with TV advertising and make it funnier and for sure more engaging!
Here is a little video dealing with MultiScreen and using some of the data already published in one of the latest article posted on that website. Enjoy it !
Here is the interview of Romain DROSNE done by Genevieve Petit.
The interview deals with Plinkers and its missions. Romain speaks about the way Plinkers evolve with the notion of multitasking. He provides a slide deck about the Second Screen market and finish with a summary of the current activities of Plinkers and its VideoSync Marketing projects.
Here is the interview made by Laurent Amar, in january 2012 of Romain DROSNE, founder and CEO of Plinkers
He speaks about Plinkers’ genesis and his passion for 2nd Screen. He also talk about Multi-Tasking and VideoSynchronized marketing solutions. He ends with his point of view about the future of Connected TV ecosystem
In the latest monthes several applications and services dealing with 2nd Screen appeared on the market. Here is a list of several sample of those applications we consider as interesting enough to be noticed. They will surely change our uses and habits in front of the TV.
The aim of Plinkers is to offer to many other app developers the opportuntiy to propose such kind of services easily !