As i promised while my short keynote in introduction to the round table conférence animated by Pascal Lechevallier at LeMobile 2012, here is my set of slides.
As rumors seem to describe the new Apple TV, Samsung has announced while the CES this year their new navigation process. It integrates a new range of tools including motion control (like Kinect), voice control, (like Siri) and face recognition !
The real question about that is : “After the Wahou effect, do you think it’s gadget or really useful ?” Futur will tell us !
(Français) La TV change et c’est passionnant… voici quelques chiffres compilés par G+ sur la vidéo en ligne, la social TV et d’autres usages à noter …
Plinkers is specialised on 2sd screen marketing and more specificaly VideoSync Marketing also named “dualscreen”. We follow and analyse the maximum of second screen marketing operations in order to learn about all emerging use cases on the market.
Recently the 2012 Super Bowl night made 2sd screen advertising “mainstream” thanks to opérations from Into_now, Shazam or Miso but other very intersting operations looking like project Plinkers is currently working on retained our attention. That’s why we listed Coca Cola Chok App or Viggle Loyalty Program take also part of that document.
So here are the feedback on several operation that we judged as interesting…
With 60% of TV watchers who are multitaskers, social medias seem to become huge leverages for TV channels and producers. To recruit, loyalize or simply create some added value to TV show, Twitter and Facebook are taking more and more place into the producers and TV Channels strategies.
But what does it mean exactly ?