Following to their first prospective studies about mentionning the social networks brands in the TV & Radio programs, the commision prospective thoughts about TV Environment made a study about « Social TV », its scope and its impact on the TV channels economy.
4 years ago, Plinkers launched what we called “Product Linking”. Now YouTube seems to be stepping forward again in that direction with a new version of its in-video links for the operation “Juicy Couture”. So we share here a part of our conclusion and experience.
In a recent article in Viuz.com, Romain DROSNE, funder and C.E.O of Plinkers, provides some parts of his vision of the futur of second screen market for the next months.
He speaks about the central question of the metrics and the dilemma or worries that he generates inside the TV ecosystem.
He bets on the consequences of the arrival of Zeebox and Shazam in France. He then propose 3 new business leverages to increase the TV incomes over the current €3,5b already really fighted.
He ends with several words dealing with the work in progress at Plinkers dealing with our initial job : “Product Linking”.
In 2012 October the 8th, Romain DROSNE has been part of a pannel during the 6th “assises” of the Social Media.
He spoke about SocialTV, the state of arts and its vision of the futur of the second screen market. He then answered to Damien Douani’s questions with Baptiste Manin, Marketing Director and innovation of e-TF1 and Dominique Rougié, Director of Interactive TV and Social TV at NExT (Orange).
In this article of the famous French blog ZDnet, Pascal Lechevallier summarizes the companies which worth in the Social TV and 2nd Screen ecosystem in France and worldwide. Plinkers, and particularly SyncMeOn (a market platform project in discussion with Broadcasters) has been roughly described.