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2nd Screen : Overview of the market

Here is a quick overview of the 2nd Screen Market! Tablets, Smartphones, Televisions, consumer insights, new habits & emerging uses, Social TV, EPG, Advertising are...

Published in: Business Model et monétisation, Etude, Evolution de la TV, Publicité sur internet, Statistiques

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2012 February 29 Wed

Published in: Business Model et monétisation, Etude, Innovations &Technologies, Statistiques

Second Screen Marketing : 1st Feed Back

Plinkers is specialised on 2sd screen marketing and more specificaly VideoSync Marketing also named “dualscreen”. We follow and analyse the maximum of second screen marketing operations in order to learn about all emerging use cases on the market.
Recently the 2012 Super Bowl night made 2sd screen advertising “mainstream” thanks to opérations from Into_now, Shazam or Miso but other very intersting operations looking like project Plinkers is currently working on retained our attention. That’s why we listed Coca Cola Chok App or Viggle Loyalty Program take also part of that document.

So here are the feedback on several operation that we judged as interesting…

Plinkers Second Screen Marketing Operations Feedback

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This entry was posted on Wednesday, February 29th, 2012 and is filed under Business Model et monétisation, Etude, Innovations &Technologies, Statistiques. You can follow comments through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Plinkers VideoSync Marketing Solutions is a company dedicated to valuation of video content using synchronised metadata. It deals with the main concerns of second screen topics. We advise, create and produce technical and marketing solutions for tv channels, producers, advertising agencies aiming to create new user experiences and to find new monetization tool of their video content.