Second Screen Marketing : 1st Feed Back
Plinkers is specialised on 2sd screen marketing and more specificaly VideoSync Marketing also named “dualscreen”. We follow and analyse the maximum of second screen marketing operations in order to learn about all emerging use cases on the market.
Recently the 2012 Super Bowl night made 2sd screen advertising “mainstream” thanks to opérations from Into_now, Shazam or Miso but other very intersting operations looking like project Plinkers is currently working on retained our attention. That’s why we listed Coca Cola Chok App or Viggle Loyalty Program take also part of that document.
So here are the feedback on several operation that we judged as interesting…