2nd Screen : Overview of the market
Plinkers is natively specialised in video metadata marketing oriented. Consequently, 2nd Screen was the obvious direction for us!. We have been analysing and understanding the marketing for almost a year to define the best position matching with our team, wills and size !
We will make several big announcements in the next months dealing with our position on the 2nd Screen market in France. Looking forward to announce them, we are glad to share with you several slides synthesizing the main questions about 2nd Screen market and of course the main figures we have collected while doing our strategic foresight !
This document is of course a first step still general and basic but some other documents will come up soon and will be surely more precise. However this 1st presentation makes a general overview of the “exploding” 2nd Screen market and its challenges…
We hope you’ll enjoy it!
Présentation 2sd screen_public
This entry was posted on Tuesday, December 6th, 2011 and is filed under Business Model et monétisation, Etude, Evolution de la TV, Publicité sur internet, Statistiques. You can follow comments through the RSS 2.0 feed. You can leave a response, or trackback from your own site.