The TF1 deals

Here is a little video presenting the concept of the TF1 deals. Invented in December 2009, this new kind of marketing format has been proposed to TF1 in April 2010 and presented to advertisers in September 2011.

2011 November 15 Tue

The Santa Claus’ Channel

The Santa Claus’ Channel is the first really transmedia project dedicated to Christmas. It contains a temporary TV Channel, a dedicated program (Chris & Mas), a WebTV, some Smartphones & Tablets applications for Kids and of course several business oriented services like the Santa Claus’ Webcam or, of course, a Christmas Wishlist to share with your family !

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This entry was posted on Tuesday, November 15th, 2011 and is filed under Demos & Formats. You can follow comments through the RSS 2.0 feed. You can leave a response, or trackback from your own site.