Plinkers

2nd Screen : Overview of the market

Here is a quick overview of the 2nd Screen Market!
Tablets, Smartphones, Televisions, consumer insights, new habits & emerging uses, Social TV, EPG, Advertising are the questions exposed in that first general and basic document.

We hope you’ll enjoy it !

Published in: Business Model et monétisation, Etude, Evolution de la TV, Publicité sur internet, Statistiques

CSA : First step into SocialTV

Following to their first prospective studies about mentionning the social networks brands in the TV & Radio programs, the commision prospective thoughts about TV Environment made a study about « Social TV », its scope and its impact on the TV channels economy.

Published in: Etude, Evolution de la TV

YouTube Steps foward in Product Linking.

4 years ago, Plinkers launched what we called “Product Linking”. Now YouTube seems to be stepping forward again in that direction with a new version of its in-video links for the operation “Juicy Couture”. So we share here a part of our conclusion and experience.

Published in: Business Model et monétisation, Innovations &Technologies, Premices du Plinking, Video sur Internet

Samsung : Video of their Motion Control, Voice Control & Face Recognition for their SmartTV

As rumors seem to describe the new Apple TV, Samsung has announced while the CES this year their new navigation process. It integrates a new range of tools including motion control (like Kinect), voice control, (like Siri) and face recognition !
The real question about that is : “After the Wahou effect, do you think it’s gadget or really useful ?” Futur will tell us !

Published in: Evolution de la TV, Innovations &Technologies